Deep Dive
How We Work
Not a description of the process. The actual process. One real project, every artifact, start to finish. Scroll to see what TMG clients actually get.
Phase 1
Research Their Industry. Deeply.
Before a single line of code, Troy researches the client's industry, competitors, and digital landscape. Not a template. Not a questionnaire. A real audit of what exists, what is missing, and what the opportunity looks like.
For Beautiful Minds Therapy, this meant auditing every therapy practice website in the Waukesha/Milwaukee area, analyzing what clinical tools existed online, checking HIPAA and compliance requirements, and building a visibility report showing exactly where Brianne stood.
This is the actual visibility report delivered to Brianne B. of Beautiful Minds Therapy. It shows her competitive position, what AI and search engines could see, and what was missing.
Phase 2
Build. Iterate. Match Their Vision.
The build is not a handoff. It is a conversation. Troy builds, the client reviews, Troy adjusts. Every page, every tool, every interaction is reviewed until it matches the client's vision exactly. Not close. Exact.
For Beautiful Minds, this meant 25 pages, 8 interactive clinical tools, a visual results library, compliance audit, dropdown navigation, and a custom brand palette. The build summary tracks every decision, every iteration, every milestone.
The actual build summary for Beautiful Minds. Sidebar navigation, milestone tracking, decision log. This is what the client sees throughout the process.
Phase 3
Deliver Something Real.
The final deliverable is production-ready. Not a mockup. Not a "we'll finish later." A complete, deployed, working product. Every deliverable gets a visual handoff document showing exactly what was built and how to use it.
Here is the actual deliverable document for The Magnetic Remembering -- 14 pages, 4 reflection tools, application flow, full dark immersive design. And alongside it, a custom ChatGPT Client Playbook showing the client how to use AI in their business.
The handoff document for The Magnetic Remembering. Every page documented, every tool explained, every design decision recorded.
A custom playbook showing the client how to use AI tools for their business. Prompts, strategies, and workflows. Every TMG client gets one tailored to their industry.
Phase 4
Ongoing Dashboard. Real Metrics.
After delivery, every client gets access to the TMG Client Portal. Project timeline, deliverables, service requests via the Command Board, and growth tracking with real visibility metrics. Not a report you get once. A living dashboard you check anytime.
The portal has 12 database tables, org-scoped access (clients only see their own business), 6 request categories with 9 status levels, and a growth tracking system. It is live right now.
The actual client portal. Every client gets one. Features activated by tier.
Open the Portal →Phase 5
All This Data Powers Your AI.
This is where it all comes together. Every document from the research phase, every iteration from the build, every deliverable, every metric from the dashboard -- it all gets loaded into your context library. That library powers t.ROY, your personal AI advisor.
t.ROY is not a generic chatbot. It is an AI that has read your brand bible, knows your voice, understands your goals, and can write proposals, generate content, answer questions about your business, and handle tasks -- all in your voice, all grounded in your actual data.
The more data in your context library, the more capable t.ROY becomes. Research briefs become searchable knowledge. Build decisions become institutional memory. Visibility metrics become performance baselines. Your entire engagement history becomes a working brain.
Currently live: 190 context documents loaded across properties. 5 property overlays. Gate system with 5 access tiers. Semantic search via pgvector.
This Is What You Get.
Not a description. Not a pitch deck. Real research, real iteration, real deliverables, a real dashboard, and a real AI that knows your business. The first conversation is always free.