Pick the loss first. The offer follows.
This is not a price list. It is a console. Tell it what is actually leaking -- a name AI cannot say, a site that does not sell, a referral path that drops people, a dataset you keep rebuilding by hand -- and the lane that closes it lights up. No two builds are the same, so the price never leads. The fit does.
Visibility System
The other lanes stay open below. One build often touches two. Troy scopes the real shape on the first call.
The full stack, built by hand.
Websites, data products, and AI-agent infrastructure are first-class lanes, not add-ons. Open any lane to see what it closes.
Visibility System
Be found and named
A system so a real person and an AI answer engine can both say who you are, what you do, who you serve, and why you.
Closes the leak: AI cannot name you
Search engines and AI answer engines both pull from the same scattered surfaces: your site, your profiles, the directories that mention you. When those surfaces disagree or stay silent, the AI guesses, and it guesses someone else.
What gets built
- A single, consistent description of who you are, who you serve, and why you, written for people and machines.
- The structured signals an answer engine reads when it decides who to name.
- The trust surfaces that confirm the claim, so the answer is repeatable, not a coin flip.
This is not guesswork. It rests on an original, published study of how AI models decide who to name across thousands of queries, many models, and many cities. The build applies what the data actually rewards, then re-checks it. That is how the work stays honest and stops drifting into hype.
Business Site
A site that proves and converts
A hand-built site that explains what you do, proves it, and moves a visitor to act. No template shop, no page builder.
Closes the leak: my site does not sell
A pretty site that does not move anyone is a quiet leak. The fix is structure: lead with the visitor's problem, prove you can solve it, and make the next step obvious. Every page earns its place.
What gets built
- Pages organized around what your visitor needs to believe before they act.
- Proof placed where doubt lives: real work, real receipts, the trust signals referrers check.
- Fast, accessible, hand-coded, and yours to keep, with no monthly platform tax.
Page builders and templates optimize for looking done, not for converting or for being legible to AI. A hand-built site can be tuned line by line for speed, for the exact trust surfaces your industry reads, and for the structured data that lets answer engines name you. It is slower to make and it lasts.
Portal or Platform
An operating system, not a brochure
Authenticated tools, dashboards, intake, and tracking. The work you run by hand today, turned into a system that runs itself.
Closes the leak: I run everything by hand
Intake by inbox, referrals on sticky notes, status tracked in your head. That works until it does not, and then it costs you people and hours. A portal turns the routine into software so the routine runs without you.
What gets built
- Logins and roles, so the right people see the right things.
- Intake, referral tracking, dashboards, and member areas, shaped to how you actually work.
- Built and operated end to end, including the database, the security, and the deploy.
A platform is only useful if it matches the real process, not an idealized one. The first work is mapping how the work moves today, where it leaks, and what staff will actually use. Then it gets built in pieces you can adopt one at a time, so nothing breaks mid-stream.
Data Product
A dataset as a product
Code that reads the open web for real connections, then scores, dedupes, and verifies them. Refreshed on a schedule, not by hand.
Closes the leak: I keep rebuilding the same data
If you keep rebuilding the same list, you do not have a list, you have a chore. A data product treats the list as software: it acquires, cleans, enriches, and keeps itself current, with a record of where every fact came from.
What gets built
- Public-record seeding plus deep sweeps that checkpoint and resume, so a long job survives a stall.
- AI scoring, deduplication, and provenance, so you can trust and defend every row.
- A refresh schedule, so the dataset stays alive instead of going stale the week you finish it.
The value is not "I ran a search." It is writing programs that read the web for real connections, then attach a source and a confidence to each one. That is what reduces an AI's guesswork and turns scattered facts into a network you can act on. Proven at scale on a statewide eligibility engagement.
AI Agent Layer
An employee who never sleeps
The t.ROY pattern, built for your business: one agent across web, text, and voice that answers, captures, and books, with your approval.
Closes the leak: leads die after hours
The lead that arrives at eleven at night goes cold by morning. An agent answers the moment it comes in, on whatever channel it arrives, and hands you a warm conversation instead of a missed one.
What gets built
- One agent across web chat, SMS, and voice, trained on your real business, not a generic script.
- It answers, captures the lead, proposes a meeting, and drafts the follow-up, all with your approval.
- A receipt for every action, so nothing happens in the dark.
t.ROY is the one running on this site, so you can test-drive the pattern right now. The same pattern has been built for other businesses across very different fields: a restaurant, personal brands, and an organization doing sensitive AI-governance work. The agent is real, the receipts are real, and it never invents what it does not know.
Brand Station
A personal brand that is alive
A personal-brand platform with live AI tools and a real portal, not a static card you hand out and forget.
Closes the leak: my personal brand is a dead card
A printed card is a dead end. A living brand platform compounds: people meet you, tap your card, and land somewhere that keeps working for you after the handshake.
What gets built
- A real platform with live AI tools, not a one-page link list.
- A portal you control, so the brand grows as you do.
- The productized lane for individuals building authority.
Nearly every build starts with a written Brand Bible: your mission, vision, purpose, goals, voice, and imagery, stored as canonical truth. Everything after it, the site, the tools, the agent, is built on top of that single source, so every move rests on what is actually true about you instead of a guess.
The fit comes first, then the number.
Start the brief and it drafts itself from the loss you picked and the proof you read. Nothing sends until you press send. Troy reads every one and scopes the real shape with you.