Common Questions
Frequently Asked Questions
Everything you need to know about getting your business found online. Plain answers, no jargon.
The Midnight Garden helps small business owners get found online. Services include a free visibility check, a $97 fix list with walkthrough, $497 full implementation (website, Google Business Profile, AI visibility), $47/month monitoring, and $297 growth strategy sessions. Based in Waukesha, Wisconsin. Simple contracts that protect you.
About the Service
What We Do and What It Costs
What exactly do you do?
I make small businesses findable online. That means building or fixing your website, setting up your Google Business Profile, and making sure AI assistants like ChatGPT and Siri can accurately describe your business when someone asks. I handle everything from start to finish.
How much does it cost?
Free visibility check (no signup). Fix List with walkthrough call: $97. Get Found full implementation: $497 one-time. Stay Found monthly monitoring: $47/month, cancel anytime. Grow strategy session: $297. All prices upfront, no surprises. See full details.
How long does it take?
The Fix List is delivered in 7 days. The Get Found package is done in 5-7 days. Most businesses see improvements in search visibility within 2-4 weeks after implementation.
Do I need to already have a website?
No. If you don't have one, the Get Found package includes building one. If you already have a site, I'll optimize it instead. Either way, you end up with something that works.
About Working with Me
Trust, Process, and What to Expect
I'm not tech-savvy. Is that a problem?
Not at all. I handle everything. You tell me about your business and what you do, and I build what you need. No technical knowledge required. Everything is explained in plain language.
Why should I trust you?
I experienced incarceration, homelessness, and addiction firsthand. I spent a decade helping justice-impacted individuals rebuild their careers across Wisconsin. All pricing is upfront, contracts are plain-language and protect you, and I'll tell you straight if I can't help. The first conversation is always free. Read my full story.
Do I have to sign a contract?
Yes, but it's designed to protect you, not trap you. Written in plain language so you actually understand what you're agreeing to. The monthly monitoring plan lets you cancel anytime. Your files and website are always yours.
What if it doesn't work?
The $97 Fix List shows you exactly what's wrong before you spend more. If I can't find a clear path forward, I'll tell you. No pressure to buy more than you need.
About Getting Found
How Online Visibility Works
What does "getting found online" actually mean?
It means when someone searches for what you do in your area, whether on Google, Google Maps, or by asking an AI assistant like ChatGPT or Siri, your business shows up. Right now, most small businesses are invisible to these systems.
What's the difference between this and SEO?
Traditional SEO focuses on Google search rankings. I do that plus make your business visible to AI assistants like ChatGPT, Perplexity, and Siri. These AI tools are increasingly how people find businesses, and they work differently from Google search. I optimize for both.
Will my business show up on Google Maps?
Yes. The Get Found package includes Google Business Profile setup and optimization, which is what puts you on Google Maps. I also build the signals that help you rank higher in Maps results for your area.
What about AI search like ChatGPT and Siri?
More and more people ask AI assistants for business recommendations instead of searching Google. I build your site so AI systems can understand and accurately recommend your business. This is built into every Get Found package.
Still Have Questions?
The first conversation is free. No pitch, no pressure. Just an honest assessment.
Or start with a free Business Visibility Check to see where you stand.