Troy
Richard
Carr
Founder -- The Midnight Garden
I build digital infrastructure for the people and organizations the industry skips.
Platforms, personal brand systems, AI integrations. From a $297 landing page to a $50K enterprise build. One operator. Every line, shipped by hand.
I started in justice-impacted communities because that is where I came from. I experienced incarceration, homelessness, and addiction firsthand. I spent a decade after that helping justice-impacted individuals rebuild their careers. I saw what happens when people get out and try to build something -- they have the skills, the work ethic, the hustle. But they are invisible online. The marketing industry either ignores them or prices them out.
That experience is not a backstory. It is a qualification. I do not translate this audience. I am this audience. I know what it costs to rebuild, what trust looks like when it is real, and what happens when systems are designed for someone else.
I am completely self-taught. No degree. No coding bootcamp. No agency internship. I learned by building -- systems, platforms, products, brands. I discovered that the technology behind getting found online is not actually expensive to deliver. The agencies charge $5,000 to $15,000 because they can. I use the same tools to deliver the same quality at prices real people can afford.
I am not the consultant who shows up with a framework and leaves you with a PDF. I have loaded trucks at 6am and run the shift meeting at midnight. I hold an ASQ Six Sigma Black Belt. I have authored original research. I have built governance portals, career platforms, and AI-integrated systems. None of it was handed to me.
If you want polished and non-committal, I am not your operator. If you want real, capable, and done -- let's scope something.
6+
Live Client Sites
Therapy practices, restaurants, mentorship platforms, governance orgs, bilingual personal brands, and resource navigators. All shipped and live.
32
API Endpoints
Steel Man Resumes: resume builder, AI job board, disclosure planner, interview practice, 32 endpoints in production with R2 storage and decision logging.
119
Orgs, One Platform
Waukesha Resource Navigator: 119 organizations, 31 database tables, AI chat with vector search. Built for caseworkers and residents navigating Waukesha County services.
10K
Query Research Study
10,800 queries across 5 AI models and 18 cities. What makes an AI engine name a specific business? Published with methodology and press kit.
$2M+
Grant Leverage Committed
$2.27M in leveraged resources committed to a DOL reentry workforce grant proposal (FOA-ETA-26-17). Strategy, writing, and deliverable design by TMG.
190
Context Documents
t.ROY, the AI system across all TMG properties, runs on 190 loaded context documents via pgvector. One AI kernel, 5 property overlays, live across all sites.
Truth over polish.
I would rather give you an uncomfortable truth than a comfortable lie. You cannot fix what you will not acknowledge. If I cannot help you, I will say so before you spend a dollar.
Execution over ideas.
Ideas are cheap. I bias toward action. Every engagement ends with something live, documented, and owned by you -- not a deck, not a roadmap, not a recommendation.
Ethics as baseline.
I have walked away from money that did not sit right. I will not sell you services you do not need. Integrity is not the brand -- it is the floor. The contract we write together reflects that.
10,800
queries across 5 AI modelsOriginal research into how AI search engines decide which businesses to name. 18 cities. 5 models. The methodology behind why some businesses get cited and others disappear. TMG practices what it studies.
Read the study →Want to work together?
First conversation is always free. No pitch, no pressure.