Built Work

Case studies, with receipts.

Every card below names a real client, the loss they came in with, the system we built to solve it, and a receipt that backs the outcome claim. The Tier 1 builds are ours. The client studies follow.

Troy Richard Carr Self-taught. Formerly incarcerated. ASQ Six Sigma Black Belt. FICGN Narrative Change Fellow. P2P Scholar, Cohort 49. One operator. Every project below built by hand.Full story →
Most recent

Own Build -- AI Front Desk

The AI that answers when it is midnight and you cannot sleep.

A full-stack AI front desk wired to Twilio SMS, Google Calendar, Gmail, and Resend. It runs 24 hours a day as a single conversational surface for every TMG prospect and client. When Troy is presenting, in a meeting, or asleep -- the desk is not.

desk.tmg -- live architecture -- on file

Live at desk.themidnightgarden.club. Reachable by SMS at (262) 333-5725.

Technical architecture on file: Twilio A2P approved for TMG; Google Calendar API; Gmail API; Resend for outbound; context-aware session memory across web and SMS surfaces simultaneously.

The t.ROY brain also powers the chat widget present on every page of this site. Architecture notes available on request to qualified parties.

Own Build -- Career Infrastructure

Career tools for people the system told to start over.

The Forge builds a truthful, dignified narrative from a justice-impacted employment history. The Refinery turns that narrative into a resume, disclosure plan, and application system built on compliance-first architecture -- 32 API endpoints, verified.

PL-027 -- 32 endpoints PL-061 -- national conference

PL-027 -- Architecture receipt. 32 API endpoints across JSearch job matching, R2 artifact storage, and decision logging. Compliance-first architecture. Verified by inspection.

PL-061 -- Recognition receipt. Invited and selected for national conference presentation in 2026. Primary-source documentation on file.

Live: forge.steelmanresumes.com and refinery.steelmanresumes.com.

Client Build -- Reentry Infrastructure

The city's reentry housing gap, now in one searchable place.

A coalition-built resource navigator at mkereentryhub.com -- the only searchable reentry housing index in Milwaukee. 501(c)(3) organizations, verified listings.

mkereentryhub.com -- live Baker consent on file
Client studies

Case Study 01 -- Voice + Safety

Evolving Minds Psychiatry

Nkemdilim Nwofor, PMHNP-BC -- Las Vegas

A psychiatric NP who hired three vendors before TMG. Paid too much. Felt unheard. Watched her older work disappear into the Wayback Machine.

Voice library, 9 pages -- /legacy archive, 14 recovered posts -- review-tool channel

PL-NKEM -- verified
Read the case study →

Case Study 02 -- Specialty Legibility

Personal Wellness Psychiatric Services

Angela Vanderberg, PMHNP-C / FNP-BC / CARN-AP -- Merrillville, IN

An integrated addiction-trauma-psychiatry practice the system kept routing away from. CARN-AP credentialing in Indiana, read by referrers as a generic clinic.

Editorial Volume One redesign -- /referrers/ hub, 5 pathway pages -- Bridge Care Guide PDF

site -- live
Read the case study →

Case Study 03 -- Tool Depth

Beautiful Minds Therapy & Consulting

Brianne Birtic, LCSW

A clinical OCD practice that needed to be findable, credible, and equipped with real clinical tools -- not template content that reads like every other therapy site.

Multi-page clinical site -- eight custom interactive clinical tools -- compliance-aware (HIPAA, ADA, 988)

PL-BRIANNE -- verified site -- live
Visit live site →

Case Study 04 -- Funnel + Immersive

The Magnetic Remembering

Joshua -- Integration Mentorship

A mentorship platform that needed to feel like an initiation, not a SaaS marketing page. Three product tiers, a real application flow, and a sales-ready funnel.

Dark-immersive three-tier platform -- affiliate integration -- application-to-email pipeline

site -- live
Visit live site →

Case Study 05 -- Portal-Publish

Casa Noble

Nory -- Restaurant, Waukesha WI

A bilingual restaurant rebuild where the operator had to be able to publish updates without ever calling a developer. One button updates the site and socials simultaneously.

Full bilingual EN/ES site -- menu system -- portal-publish flow (one action, live update)

site -- live
Visit live site →

Case Study 06 -- Quiet Authority

Dianara Saget Fabian

Personal authority site -- bilingual

A P2P scholar building a public practice who needed a site that reads with quiet authority in two languages -- not a translated copy of itself with visible seams.

Four-page bilingual authority site -- Quiet Authority palette -- clear lead-capture path

staging -- live
Visit staging site →

Internal System -- Governs All Client Work

Brand Architecture System

TMG Studio -- per-client living brand bibles

Every TMG client receives a canonical brand doctrine -- not a style guide PDF, but a version-controlled living document that governs everything built on top of it. Active across the full client roster. Examples shared by consent only.

Git-backed living brand bibles -- style guide + architecture + research in one controlled repo

on file -- examples by consent
Internal system -- no standalone URL. Inquire via /contact/ →

In her own words

"He responds in a timely manner, and by timely, I mean within minutes. Literally. I am so proud to show off the work he has done for me and my business."

Brianne Birtic, LCSW -- Beautiful Minds Therapy & Consulting PL-BRIANNE -- verified
Authority

Research -- AEO Study

10,800-Query AI Visibility Study

10,800 queries across 5 AI models and 18 cities. The study that drove the Answer Engine Optimization service. No existing industry tool existed for this methodology -- we built it ourselves before offering it to clients.

PL-039 -- study verified
Read the AEO service page →

Platform -- Own Product

TMG Client Portal

Every TMG client gets one. A per-client authenticated dashboard with a Visibility Score, Command Board, and t.ROY AI advisor. The infrastructure that makes single-operator delivery scale to a full client roster.

portal -- live
Visit portal →

Platform -- Infrastructure Scale

Waukesha Resource Navigator

A community navigation platform for Waukesha County: 119 organizations, 31 database tables, AI-powered eligibility matching and referral routing. Built by one operator as a coalition contribution.

navigator -- live
Visit navigator →

Generic Reference -- Available on Request

AI Governance Platform

An institutional-grade site and authenticated operations portal for an AI governance organization in the criminal justice sector. Multi-domain assessment infrastructure, structured reporting, secure data handling. Built with institutional discretion.

details -- on file
Inquire via /contact/

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