The Midnight Garden / Digital Visibility
Prepared for Brianne B., LCSW
Beautiful Minds Therapy & Consulting, LLC
March 2026
Visibility analysis

You have the clinical credibility. We build the infrastructure that makes sure people find it.

This document is a straight look at where you are, where people are looking and not finding you, what you already have that most therapists don't, and exactly what we build together. No filler, no jargon. Just what's true and what's next.

01
What we found

Your best writing is buried on your booking page.

When we pulled every public-facing profile — your website, your Psychology Today listing, your JaneApp booking page — your strongest hook wasn't on your homepage. It was on Jane, where almost nobody reads it:

"If your brain feels loud, busy, or stuck in nonstop what-if mode, you're in the right place."

— Brianne B., JaneApp bio

That's the line that stops someone scrolling at 1am when their brain won't quiet down. That's the line that should open your website. Instead, your strongest self is scattered across nine separate platforms, each with slightly different language, slightly different contact information, and no unified signal that tells search engines — or AI systems — who you are and what you do.

Nine platforms. No center of gravity.

beautifulmindstherapyandconsulting.com
Primary website (Brighter Vision)
JaneApp
Scheduling, telehealth, payments
Psychology Today
Directory listing
IOCDF Directory
OCD specialist listing
Zocdoc
Booking directory
Headway
Provider directory
ThrivingCampus
College mental health
Mentaya
Insurance reimbursement tool
Gmail
Primary client contact
NAP inconsistency found: Your website and JaneApp show (608) 618-6696. Your Psychology Today profile shows (262) 235-7675. Two different phone numbers across your public profiles is a trust signal problem. Search engines and AI systems use name, address, and phone number consistency to confirm that the business they're reading about is the same business across different sources. Inconsistent contact information weakens that signal. This is the first thing we fix.
02
Where you disappear

When someone asks an AI who treats OCD in Wisconsin, you aren't in the answer.

More people are finding therapists through AI search tools — ChatGPT, Perplexity, Google AI Overviews — than through traditional directory browsing. These tools don't just list results. They answer questions, and they name specific providers. The OCD space in your three states is wide open for a specialist to own that answer layer. Right now, no solo ERP specialist does.

Here is what happens when someone types the questions your ideal clients are actually asking:

"Who treats OCD online in Wisconsin?"
Not named
"What is ERP therapy and does it work for OCD?"
No page for this
"How do I know if I need an OCD specialist?"
No page for this
"OCD therapist Nebraska telehealth"
Not found
"LGBTQ-affirming OCD therapist online"
Not surfaced

None of this is a reflection of your clinical skill or your reputation. You have nearly 15 years of experience in a specialty that most therapists avoid because they don't know how to do it correctly. The problem is structural: your site has excellent prose, but no pages built around the specific questions people ask when they're searching. AI systems pull answers from structured, query-matched content. Your content doesn't exist in that form yet.

The good news: nobody in your niche has built this either. That's a window, not a wall.

03
What you already have

You're further ahead than most therapists who've been marketing for years.

Before we talk about what we build, it matters that you see what's already working. We're not starting over. We're organizing and activating what exists.

Clinical writing that's actually good

Your homepage copy is specific, accurate, and human. Most therapist sites use generic wellness language. Yours talks about the actual experience of OCD — compulsions, reassurance loops, the exhaustion of living in your head. That's rare and it converts.

The Spiral Notebook — a real clinical tool, already written

Your tools page has a complete three-step journaling framework for OCD and anxiety loops. The writing is clear, clinically sound, and includes a warning against turning the tool into a compulsion — which shows sophisticated clinical thinking. This needs a lead-capture wrapper, not a rewrite.

Six consulting verticals already named and described

Your consulting page has real content: families, clinicians, schools, HR teams, nonprofits, speaking and media. You've done the hard work of articulating what you offer. It needs price anchors, named products, and a frictionless intake path — not new ideas.

A directory footprint that most practitioners take years to build

Psychology Today, IOCDF, Zocdoc, Headway, ThrivingCampus — you're already present on every meaningful platform in your space. These are trust nodes. We synchronize and orchestrate them. We don't rebuild them.

Intentional LGBTQ+ affirming positioning

Your Psychology Today profile signals affirming care across bisexual, gay, lesbian, non-binary, queer, and transgender communities, plus racial justice and sex worker allied. Your website doesn't surface any of this. Queer-affirming OCD specialist is a real niche with real search demand and very few providers. That's an untapped page.

A clean brand identity

Your logo — the gradient silhouette with the heart and plant — is warm, professional, and distinctive. Your brand doesn't need redesigning. Your infrastructure does.

04
What we build

A new site. Two tools. One unified signal. Delivered in under 48 hours.

Everything below is included in a single engagement. No add-ons to unlock basic functionality. No monthly retainer required to see the site go live.

New website — built on Hostinger

Included

A purpose-built site that replaces your current Brighter Vision template. Clean, fast, optimized for how people actually search for OCD therapy in 2026 — and for how AI systems retrieve and cite providers.

  • Your best copy consolidated and unified across every page
  • State-specific landing pages for Wisconsin, Illinois, and Nebraska
  • Three AI-retrieval pages: what ERP is, how OCD differs from anxiety, when to seek a specialist
  • Consulting page rebuilt with named products, outcomes, and a real intake flow
  • LGBTQ+-affirming care surfaced visibly, not buried in a directory checkbox
  • Phone number consistency fixed across every page and linked directory
  • JaneApp booking integrated — your existing scheduling stays intact

The Spiral Notebook — improved

Included

Your existing tool stays exactly as you wrote it — the clinical thinking is already there. We add the infrastructure that turns it from a static page into a lead-generation asset.

  • Email capture before the tool is accessed — optional, incentivized
  • Downloadable PDF version for people who want to save it
  • Call to action at the end that routes to your free 15-minute consultation
  • Clinical disclaimer language consistent with your consulting page

"Is this OCD?" — self-assessment and lead generator

Included

A new interactive tool built specifically for the person who isn't sure whether what they're experiencing is OCD, anxiety, or something else entirely. This is the question keeping your ideal client awake at night. The tool meets them there.

  • 10 questions mapping thought patterns, compulsion behaviors, and daily interference
  • Three result tracks: OCD patterns, anxiety patterns, mixed presentation
  • Each result includes a plain-language explanation and a specific next step
  • Routes directly to your JaneApp booking page for the free consultation
  • Clearly framed as educational — not diagnostic, not clinical
  • Email capture integrated — captures leads even when visitors don't book immediately

Google Business Profile — setup and optimization guide

Included

GBP is one of the most underused tools for telehealth therapists. Because you serve three states virtually, your profile needs to be structured correctly to capture local search intent without misleading Google about your location. We configure it properly and give you a simple maintenance guide.

  • Profile setup or audit of existing profile
  • Service area and telehealth configuration
  • Specialty and description optimization for AEO
  • Review request process built into your client offboarding (where appropriate)
05
How it works

Simple process. Fast delivery. No surprises.

1

You say yes and send 20%

Work begins immediately. The 20% deposit confirms the engagement and secures your spot on the build schedule. No lengthy onboarding. No intake forms for my benefit.

2

I send you a short questionnaire

Five to seven questions about your consulting pricing, the OCD subtypes you see most, and any specific preferences for how the site looks and feels. Takes fifteen minutes. Everything else I've already researched.

3

You review, we iterate until you're satisfied

I build, you look, we adjust. There's no limit on revision rounds. The site doesn't go live until you're genuinely happy with it — not just satisfied enough.

4

Site goes live — balance due on delivery

Typically under 48 hours from the first draft. You pay the remaining balance when the site is live and you're satisfied. Not before.

5

Monthly monitoring begins

I track how AI systems are citing you, where your directories stand, and what's changing in your visibility landscape. You get a plain-language monthly report — no vanity metrics, no fluffy summaries. Just what's working, what's not, and what changes.

06
What comes next

This is the foundation. The upgrade path is yours to choose.

The site we build together on Hostinger is complete and functional from day one. When you're ready to move faster, the next steps are available but never required.

When you're ready

Vercel migration

Lightning-fast site performance, instant deploys, and a development environment that lets us push changes in minutes instead of hours.

Down the road

Full marketing stack

AEO content campaigns, B2B consulting outreach, email nurture sequences, and deeper analytics. Built on AWS infrastructure aligned with growth.

I've built agency-level platforms and compliance-adjacent dashboards for organizations more complex than a solo practice. The infrastructure scales. You don't have to commit to all of it to start — just the piece that moves the needle right now.

You built something worth finding. Let's make sure people find it.

Your clinical credibility is real. Your niche is clear. Your writing is already better than most therapists who've been at this for years. The only thing standing between you and being the provider AI systems name when someone asks about OCD therapy in Wisconsin, Illinois, or Nebraska is the infrastructure behind your name.

That's what this is. Ready when you are.

Let's get started troy@themidnightgarden.club  ·  themidnightgarden.club
On pricing: The foundation build is a flat project fee with 20% due at engagement start and the balance due on delivery when the site goes live. Monthly monitoring is a simple recurring arrangement — no contracts, cancel any time. Current TMG service pricing is published at themidnightgarden.club — this engagement is priced at or below those rates. If you have questions about specific numbers before committing, ask. There are no hidden fees, no platform markups, and no charges for revisions.