Websites. Platforms. AI.
One operator.

Full-stack platform development, AI integration, and digital visibility for justice-impacted entrepreneurs and the organizations that support them. Every client gets a portal, a context library, and an AI that does real work.

See Built Work Experience the Portal

(262) 391-8137 • Waukesha, WI • Troy picks up.

What Gets Built

The Full Stack. Not Just a Website.

Every project is different. Here is what the shop can produce.

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Platform Development

Websites, web applications, client portals, dashboards. Static sites to full-stack platforms with databases and auth. Built to ship, not to demo.

See platforms built →
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AI Integration

Every TMG client gets t.ROY -- a custom AI advisor loaded with their brand context. It writes in your voice, knows your goals, and works 24/7. Not a chatbot. A team member.

See AI work →
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Digital Visibility

Answer Engine Optimization, structured data, search strategy. Getting your business found by Google, Maps, and AI assistants like ChatGPT and Perplexity.

Learn about AEO →
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Brand Systems

Brand bibles, style guides, voice doctrine, research briefs. The documentation layer that keeps every touchpoint consistent and every AI output on-brand.

See brand work →
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Grant Writing

Federal proposals, workforce innovation pilots, program design. Experience with DOL, JFF, and SAM.gov registered (UEI: C8TYVJ1DDKV5). Built on research, not templates.

See proposals →
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The Client Portal

Every client gets a private dashboard: project timeline, deliverables, real metrics, service requests, and a t.ROY advisor loaded with your context. This is what ongoing looks like.

See the portal →

Pricing

Accessible Entry. Serious Capability.

Start with a free check. Scale up when you are ready. Platform builds limited to 5 active at a time.

Visibility Check Free

See how findable your business is right now. Takes 30 seconds. No signup.

  • Instant report on your online presence
  • AI findability score
  • No email required, no sales pitch
Run Free Check
Fix List $97 one-time

Detailed audit + recorded walkthrough call with Troy. Plain-language report: what is broken, how to fix it, what it costs.

  • What AI and search engines see when they look at you
  • Who is showing up instead of you (and why)
  • Written fix list ranked by impact
  • Recorded walkthrough so you can review later
Get the Fix List
Get Found $497 one-time

Everything you need to show up when people search. Done in 5-7 days.

  • Professional website (or optimization of yours)
  • Google Business Profile setup + optimization
  • Built for Google, Maps, and AI assistants
  • Local search optimization
  • Portal access with ongoing visibility tracking
Get Found
Stay Found $47 /month

Monthly monitoring so your visibility does not slip. Cancel anytime.

  • Monthly search and AI visibility check
  • Portal dashboard with real-time metrics
  • Monthly check-in call with Troy
Learn More

Need something bigger? Platform builds start at $2,500. Limited to 5 active builds at a time. See all services →

Priority access available for organizations and partners -- faster turnaround, dedicated t.ROY instance. Ask about it →

Who This Is For

Justice-impacted entrepreneurs building businesses the system said they could not build.
Reentry organizations, workforce boards, and CDFIs that need real tools for the people they serve.
Clinical practices, consultants, and PhDs who need platforms that match their depth of work.
Anyone doing honest work who needs to be found online. No judgment. No games. Straight work.
Simple contracts written to protect you, not trap you. All pricing upfront. Your stuff is yours.

Built Work

Built Work. One Operator.

Platforms, sites, AI integrations, governance systems, research, and federal proposals. All shipped.

“Working with The Midnight Garden was genuinely one of the most meaningful and aligned collaborations I've had. Troy delivered a fully built, production-ready website. Calm, intentional, and deeply aligned with my voice. No pressure, no upselling.”

Joshua T., The Magnetic Remembering
Platform

The Magnetic Remembering

14 pages, 4 reflection tools, dark immersive design. Next.js 16.

 Site + Tools

Beautiful Minds Therapy

25 pages, 8 interactive clinical tools. HIPAA + ADA compliance-audited.

 Governance

Justice Beacon Solutions

32-page site + 49-route governance portal. AI decision logging. Advisory role.

 Platform + AI

Steel Man Resumes

Marketing site + Forge (career analysis) + Refinery (workspace). AI-powered.

 Platform + AI

TMG Client Portal

12 tables, Command Board, growth tracking, t.ROY advisor. The product itself.

 AI Integration

Troy Card

NFC digital card + t.ROY AI chat. 6 modes, gate system, live on tap.

 Site

Casa Noble

Restaurant visibility rebuild. Mobile-first, Google-ready, structured data.

 Deep Dive

How We Work

See the actual process. Research, iteration, deliverables, dashboards, AI. Real artifacts from real projects.

 Research

AEO Research Study

10,800-query original study across 5 AI models and 18 cities.
Brand System

Cross-Venture Brand Doctrine

Brand bible (11 parts), 5 style guides, 8 research briefs. One voice, many properties.

AI System

t.ROY Unified AI

Kernel + 5 overlays, gate system, context loading, 190 documents ingested. Lives across all properties.

Full Portfolio with Details →
Troy Carr - Founder

One Operator. Full Stack.

Troy Richard Carr experienced incarceration, homelessness, and addiction firsthand. He spent a decade helping justice-impacted individuals rebuild their careers across Wisconsin. That practice became Steel Man Resumes. Now he builds platforms, integrates AI, and writes federal proposals for entrepreneurs and organizations doing real work. Self-taught. No degree. Six Sigma Black Belt (ASQ). FICGN Narrative Change Fellow. P2P Scholar. Published researcher. SAM.gov registered.

4 platforms shipped. 100+ pages built. 2 governance portals. 190 AI context documents loaded. 2 federal grant proposals written. 1 original research study published.

Read Troy's full story →

Common Questions

How much does it cost?

Free visibility check, no strings. Fix List with walkthrough: $97. Full "Get Found" implementation: $497 one-time. Monthly monitoring: $47/month. Platform builds: $2,500-$15,000+ depending on scope. All pricing upfront, no surprises.

What is the Client Portal?

Every TMG client gets access to a private dashboard. You see your project timeline, deliverables, real metrics, and can submit service requests. Your AI advisor (t.ROY) is loaded with your brand context and ready to work. It is the product, not an add-on.

What is t.ROY?

t.ROY is the AI that lives across all TMG properties. For clients, t.ROY gets loaded with your brand bible, voice, goals, and project context. It can write in your voice, answer questions about your business, and do real work -- not just chat.

I am not tech-savvy. Is that a problem?

Not at all. Troy handles everything. You tell him about your business, he builds what you need. No technical knowledge required.

Why should I trust you?

Troy experienced incarceration firsthand. He spent a decade helping justice-impacted people rebuild their careers across Wisconsin. All pricing is upfront. Contracts are plain-language and designed to protect you. If he cannot help, he will say so. The first conversation is always free.

Can you handle bigger projects?

Yes. TMG has built governance portals, AI-powered career platforms, federal grant proposals, and 49-route web applications. Platform builds are limited to 5 at a time to maintain quality. Priority access is available for organizations.

Ready to Build?

Start with a free check, explore the built work, or call Troy directly. No pitch. Just an honest conversation about what you need.

Call Troy: (262) 391-8137 See Built Work

If we are not a fit, you will know fast.