Real value, before any ask.
Everything here is free and useful on its own. Run the audit, read the playbooks, take the research. Whatever you find is yours, whether we ever talk again or not. This is the work, given away.
See what is leaking, in five answers.
Drop in a website. The Five-Answer Audit shows whether a real person and an AI answer engine can both tell who you are, what you do, who you serve, why you, and what to do next. The mismatches are the leak. Free, about 30 seconds, no signup, no email required.
Playbooks, guides, and the research.
The reading behind the work. Plain-language playbooks, the visual learning series, and the original AEO study.
Answer Engine Optimization
What it takes to be the business an AI names when someone asks. The method, in plain language, with nothing held back.
Read the playbook ›What makes AI name you
An original study: 10,800 queries across five AI models and eighteen cities, pre-registered on the Open Science Framework. Published. The evidence under the visibility work.
Read the study ›The Learn series
Short, visual guides on the things small operators keep asking about: AI assistant styles, website versus platform versus portal, and more on the bench.
Browse the guides ›The resource library
The deeper articles on visibility, schema, consistency, and the boring structural work that makes the internet stop hedging about you.
Open the library ›Talk to t.ROY
The AI agent that runs this site is itself a tool you can use for free. Ask it about your visibility, the work, or what an agent could do for your business.
Meet t.ROY ›The built work
Not a tool, but the proof that the tools are real. Walk the case studies: agents, data engines, reentry infrastructure, practice sites, and the research showcase.
Walk the work ›Used the audit and want the fix?
The project brief drafts itself from whatever you ran here. Edit anything. Nothing sends until you press send.