Built Work
Built Work. One Operator.
Platforms, sites, AI integrations, governance systems, research, and federal proposals. All shipped. All real.
Personal Brands
Meg Sanger -- Brand Station
Sales Rep -- Personal Brand Build
Custom landing card, private studio with Brand Studio (7 AI voices), Signature Forge, QR/vCard. Navy and gold literary palette. Everything a sales professional needs to own their digital identity.
Sales rep. Brand Station client. Custom landing card, private studio with Brand Studio (7 AI voices), Signature Forge, QR/vCard. Navy and gold literary palette.
Businesses & Platforms
The Magnetic Remembering
Joshua T. -- Integration Mentorship
14-page immersive platform with 4 interactive reflection tools. Full dark aesthetic with glow and particle effects. Application flow wired to email delivery.
Mentorship platform launched in 2 weeks. Application funnel, 3-tier pricing, testimonials. Ready to sell from day one.
"Genuinely one of the most meaningful and aligned collaborations I've had." -- Joshua T.
Private Therapy Practice
Licensed Counselor -- Wisconsin
Professional therapy site with service pages, intake flow, and AI marketing advisor loaded with 7 knowledge documents. Portal onboarded with brand context library.
Therapy practice with 5-day email funnel, interactive engagement tracking, and AI marketing advisor. Converts browsers to booked clients.
Casa Noble
Waukesha, WI -- Restaurant
Full site rebuild with 13 restaurant photos, security hardening, specials management from portal, and privacy policy. Mobile-first, structured data, Google-ready.
Restaurant went from no online presence to AI-powered ordering. Social post generation saves hours per week.
Beautiful Minds Therapy & Consulting
Brianne B., LCSW -- Clinical Practice
25-page site with 8 interactive clinical tools (OCD self-assessment, reassurance checker, body scan, grounding exercises, and more). Visual results library with canvas-rendered charts. Full compliance audit: HIPAA, No Surprises Act, 988, ADA.
Practice went from invisible to first-page Google. 8 clinical tools replaced thousands per year in SaaS. Email funnel converts browsers to booked clients.
Justice Beacon Solutions -- Site
Dr. Fleming, PhD -- Advisory Partnership
32-page authority site with publication set, team pages, and 6-part brand doctrine for category ownership. AI governance for justice systems. Troy advises as Technology & Digital Strategy Advisor.
Established category authority in AI governance for justice systems. Published framework now referenced in academic and policy contexts.
Justice Beacon Solutions -- Portal
AI Governance Assessment Platform
49-route governance portal with 14-table database. Structured assessment instrument aligned to published governance standards. Interactive guided tour and demo mode. Decision logging for every AI interaction.
First platform to operationalize AI governance assessment for justice systems. Decision logging creates auditable records no spreadsheet can match.
Waukesha Community Resource Navigator
SMR-Owned -- Stability-to-Work Platform
Full resource navigator with 31 database tables, 33 routes, AI triage chat, SmartResponse system, ActionPlan cards, points marketplace, grant coalition builder, and ideas engine. 119 organizations mapped with 185 AI context chunks.
Serves an entire county's crisis navigation. 119 organizations mapped. AI triage replaces what would need 3 FTE navigators.
Steel Man Resumes
In-House -- AI Career Tools for Justice-Impacted Individuals
Marketing site, The Forge (8-page guided narrative reconstruction with AI analysis), and The Refinery (authenticated workspace with resume builder, disclosure planner, interview practice, job board). t.ROY AI career guide with psychic page awareness. Methodology grounded in 150+ peer-reviewed citations.
13 artifact generators, job queues, and authenticated workspace. Full career platform serving justice-impacted individuals nationwide.
TMG Client Portal
In-House -- The Product Itself
Private client dashboard with project timeline, deliverables, real metrics, Command Board (6 categories, 9 statuses), growth tracking, and t.ROY AI advisor. Every client gets one. Features activated by tier.
The infrastructure that makes every client engagement scalable. One portal serves all tiers with context-aware AI across every client.
Troy Card
In-House -- NFC Digital Business Card
NFC tap card with t.ROY AI chat. 6 operational modes (default, SMR, TMG, partner, conference, reentry). Gate system with access codes. Particle effects. Save Contact at position 2.
Every in-person meeting becomes a digital relationship. One tap, full AI context, instant credibility.
AEO Research Study
Original Research -- AI Search Citation Behavior
10,800-query original study across 5 AI models (ChatGPT, Claude, Gemini, Perplexity, Copilot) and 18 cities. Examines what makes AI name specific businesses. Published with press kit.
The data foundation behind every TMG visibility strategy. Original research that no competitor can replicate.
Cross-Venture Brand Doctrine
In-House -- TMG, SMR, JBS, Troy Personal
Brand bible (11 parts, 35 sections), 5 style guides, 8 research briefs, canonical truth document. One voice across every property. AI tell protocol, copy integrity rules, voice fingerprinting.
One brand system governs 4 ventures, 10+ web properties, and every AI interaction. Consistency at scale without a team.
t.ROY Unified AI
In-House -- The Nervous System
AI kernel with immutable Identity Core, prompt assembler, 5 property overlays (card, TMG, SMR, JBS, operator), gate system (5 tiers), context loader pulling from 190 documents in Neon. Lives across all properties. One brain, many bodies.
One AI serves every client, every property, every context. 190 documents loaded. Writes in any client's voice on demand.
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Whether you need a visibility package, a full platform build, or advisory support -- the first conversation is always free.