What Is Schema Markup?
Schema markup is structured data vocabulary that helps machines understand web content. JSON-LD (JavaScript Object Notation for Linked Data) is the preferred format for implementing schema markup. AI systems read schema to understand what your business does, where you operate, and what services you provide.
Without schema markup, AI systems must guess at your business information from unstructured text. With proper schema, you tell AI exactly what to understand about your entity.
What Is Entity Engineering?
Entity engineering is the practice of building a consistent, verifiable identity for your business across all digital platforms. AI systems cross-reference multiple sources to verify entity information before making recommendations. Inconsistent data across platforms destroys citation confidence.
Effective entity engineering ensures your business name, address, phone number, services, and credentials are identical across your website, Google Business Profile, social media, and directory listings.